There are tons of articles on how to gain Twitter followers but have you ever considered what can make people unfollow you? Or worse, never following you to begin with? I’ve been on Twitter since 2010 when I created my personal account, and have managed several accounts for employers. Let’s just say that over the last five years, I’ve seen the good, bad and downright annoying habits of Twitter users. Here are some of the types of people I’ve come across on Twitter that I feel give the social platform a bum rap.
- The Desperate Followbacker: Usually this well-meaning, but transparently desperate person has #teamfollowback or #followforfollow on their bio profile. Instead of creating meaningful exchanges with others, they beg and plead for followers.
- The Constant Retweeter: Retweets are a valuable tool for a marketer but if that’s all you do, then what’s the value of following you? Instead, I’ll go follow the person who’s actually putting in the work of writing the tweet in the first place.
- The Ghost: When I see a business account that never tweets, I can’t help but think that they’ve wasted an opportunity to expand their brand simply by participating. What’s the point of going through the trouble of creating a profile if you’re going to end up leaving the party as soon as you get there?
- The Plugger: We get it, you’re excited about your new product, project, cat, whatever. And you should be! But you don’t have to tweet about it 24/7. Change it up a little. Don’t tweet the same message over and over again. Instead, use different but related hashtags and search out people who are tweeting about the topic and respond to them. You’ll be surprised about the conversations you can start – and the followers you can gain.
- The Troll: The dreaded trolls…you’ve probably heard of them or have encountered one. It should be obvious that being a troll won’t gain you followers (or the kind of followers you want) but if you happen to run across this agitator, don’t give them a second of your time. The best thing to do is ignore them and block if necessary. However, don’t mistake criticism for trolling. If the person has a legitimate concern, even if it’s written harshly, you should respond back like the professional that you are.
- The Acronymer: Squeezing your message into 140 characters is hard but that doesn’t give you an excuse to throw the dictionary out the window. One or two acronyms can be helpful in making your tweet more concise but any more than three and it’ll start to look like your cat walked across your keyboard while you went to get a glass of water. You shouldn’t make it feel like work to read and understand your tweets.
- The Link Dropper: Similar to the Plugger, however, the Link Dropper takes it a step further – they literally tweet a link with no context whatsoever. Maybe they’re being lazy or trying to be mysterious (kind of like Pandora’s box but with a link?), but for me, I roll my eyes and keep scrolling until I find something interesting to read.
- The Rapid-Fire Tweeter: There’s no value in sending 5+ tweets in less than a minute, unless you’re reporting a live event. Sending out too many tweets at once can run you the risk of saturating your followers’ feeds to the point where they get annoyed and unfollow you. Or, prospective followers get turned off because they know their feed will get backed up by your gushing stream of tweets.
At the end of the day, the best way to gain followers is to talk about something you’re passionate about, be yourself and get a little creative. Having good grammar never hurt either! Are there any Twitter habits or types of users you’ve seen that get under your skin? Would love to hear from you!
Note: This article was originally published on LinkedIn Pulse http://bit.ly/1UhmuG4